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	<title>The Hip Zone &#187; Tony</title>
	<atom:link href="http://www.thehipzone.co.uk/author/admin/feed" rel="self" type="application/rss+xml" />
	<link>http://www.thehipzone.co.uk</link>
	<description>Technology and the Internet</description>
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		<title>The trouble with LCD televisions</title>
		<link>http://www.thehipzone.co.uk/the-trouble-with-lcd-televisions-12</link>
		<comments>http://www.thehipzone.co.uk/the-trouble-with-lcd-televisions-12#comments</comments>
		<pubDate>Sat, 19 Dec 2009 11:54:51 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Bravia]]></category>
		<category><![CDATA[HD LCD TV]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/the-trouble-with-lcd-televisions/</guid>
		<description><![CDATA[I asked put my questions about banding on my Sony Bravia to the very knowledgeable people over at Avfoums, probably the best place in the world to get advice about this kind of thing.
To summarise the thread it is a &#8220;feature&#8221; of all LCD televisions, along with  the problems they have showing detail in [...]]]></description>
			<content:encoded><![CDATA[<p>I asked put my questions about <a href="http://www.thehipzone.co.uk/category/kdl-40v3000u/">banding on my Sony Bravia</a> to the very knowledgeable people over at <a href="http://www.avforums.com/forums/showthread.php?t=704780">Avfoums</a>, probably the best place in the world to get advice about this kind of thing.</p>
<p>To summarise the thread it is a &#8220;feature&#8221; of all LCD televisions, along with  the problems they have showing detail in dark scenes and displaying fast paced action. Perhaps the good old CRT still had some life left in it, which I guess Samsung new when they developed their <a href="http://www.amazon.co.uk/Samsung-WS32Z409TQX-Widescreen-Ready-Slimfit/dp/B000FMRXPI">HD CRT</a> television &#8211; It is a shame it had so many problems.  However with new displays based on <a href="http://www.ledtvs.net">LED</a> technology round the corner these problems will ultimately disappear &#8211; the question is when and how much will they cost?</p>
<h3>Related Post</h3><ul class="related_post"><li>February 9, 2009 -- <a href="http://www.thehipzone.co.uk/banding-on-sony-bravia-11" title="Banding on Sony Bravia">Banding on Sony Bravia (1)</a></li><li>November 7, 2009 -- <a href="http://www.thehipzone.co.uk/8bit-or-10bit-hd-lcd-panels-9" title="8bit or 10bit HD LCD Panels">8bit or 10bit HD LCD Panels (2)</a></li><li>December 20, 2008 -- <a href="http://www.thehipzone.co.uk/my-new-sony-kdl-40v3000u-hd-lcd-tv-8" title="My new Sony KDL-40V3000U HD LCD TV">My new Sony KDL-40V3000U HD LCD TV (1)</a></li></ul>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>8bit or 10bit HD LCD Panels</title>
		<link>http://www.thehipzone.co.uk/8bit-or-10bit-hd-lcd-panels-9</link>
		<comments>http://www.thehipzone.co.uk/8bit-or-10bit-hd-lcd-panels-9#comments</comments>
		<pubDate>Sat, 07 Nov 2009 22:32:47 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[KDL-40V3000U]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/8bit-or-10bit-hd-lcd-panels/</guid>
		<description><![CDATA[I have had my new Sony Bravia for about a month now and I still think it
is brilliant.  However, there are three things that bug me.
1. The remote control has to be pointed directly at the IR receiver.  I
am hoping that this is just the batteries, but I haven&#8217;t got round to
checking this [...]]]></description>
			<content:encoded><![CDATA[<p>I have had my new Sony Bravia for about a month now and I still think it<br />
is brilliant.  However, there are three things that bug me.</p>
<p>1. The remote control has to be pointed directly at the IR receiver.  I<br />
am hoping that this is just the batteries, but I haven&#8217;t got round to<br />
checking this yet.<br />
2. Gradients have a discernible banding, which I think may be because it<br />
is 8bit rather than a 10bit panel.  This is something that I am going to<br />
investigate.<br />
3. I was watching Superman Returns the other day, which is quite a dark<br />
film, and it really showed up the poor definition in the dark scenes.</p>
<p>It is really important that you have the right setting for your <a href="http://www.ledtvs.net/settings-for-your-led-tv/">LCD TV</a>.</p>
<h3>Related Post</h3><ul class="related_post"><li>December 19, 2009 -- <a href="http://www.thehipzone.co.uk/the-trouble-with-lcd-televisions-12" title="The trouble with LCD televisions">The trouble with LCD televisions (1)</a></li><li>February 9, 2009 -- <a href="http://www.thehipzone.co.uk/banding-on-sony-bravia-11" title="Banding on Sony Bravia">Banding on Sony Bravia (1)</a></li><li>December 20, 2008 -- <a href="http://www.thehipzone.co.uk/my-new-sony-kdl-40v3000u-hd-lcd-tv-8" title="My new Sony KDL-40V3000U HD LCD TV">My new Sony KDL-40V3000U HD LCD TV (1)</a></li></ul>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Banding on Sony Bravia</title>
		<link>http://www.thehipzone.co.uk/banding-on-sony-bravia-11</link>
		<comments>http://www.thehipzone.co.uk/banding-on-sony-bravia-11#comments</comments>
		<pubDate>Mon, 09 Feb 2009 00:55:18 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[HD LCD TV]]></category>
		<category><![CDATA[KDL-40V3000U]]></category>
		<category><![CDATA[Bravia]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/banding-on-sony-bravia/</guid>
		<description><![CDATA[Is this banding in this picture of my Sony Bravia KDL-40V3000U?
Sony Bravia KDL-40V3000U
Or is this normal for an LCD TV? Or is it because it is 8bit 
I am really starting to wonder whether this LCD technology is upto the job.  Hopefully the new LED TVs will fair better.


Related PostDecember 19, 2009 -- The trouble [...]]]></description>
			<content:encoded><![CDATA[<p>Is this banding in this picture of my Sony Bravia KDL-40V3000U?</p>
<p><a title="Sony Bravia KDL-40V3000U" href="http://www.thehipzone.co.uk/wp-content/uploads/2008/02/sony-bravia-kdl-40v3000u.jpg">Sony Bravia KDL-40V3000U</a></p>
<p>Or is this normal for an LCD TV? Or is it because it is <a href="http://www.thehipzone.co.uk/8bit-or-10bit-hd-lcd-panels/">8bit </a></p>
<p>I am really starting to wonder whether this LCD technology is upto the job.  Hopefully the new <a href="http://www.ledtvs.net">LED TVs</a> will fair better.</p>
<p><a title="Sony Bravia KDL-40V3000U" href="http://www.thehipzone.co.uk/wp-content/uploads/2008/02/sony-bravia-kdl-40v3000u.jpg"><br />
</a></p>
<h3>Related Post</h3><ul class="related_post"><li>December 19, 2009 -- <a href="http://www.thehipzone.co.uk/the-trouble-with-lcd-televisions-12" title="The trouble with LCD televisions">The trouble with LCD televisions (1)</a></li><li>November 7, 2009 -- <a href="http://www.thehipzone.co.uk/8bit-or-10bit-hd-lcd-panels-9" title="8bit or 10bit HD LCD Panels">8bit or 10bit HD LCD Panels (2)</a></li><li>December 20, 2008 -- <a href="http://www.thehipzone.co.uk/my-new-sony-kdl-40v3000u-hd-lcd-tv-8" title="My new Sony KDL-40V3000U HD LCD TV">My new Sony KDL-40V3000U HD LCD TV (1)</a></li></ul>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>My new Sony KDL-40V3000U HD LCD TV</title>
		<link>http://www.thehipzone.co.uk/my-new-sony-kdl-40v3000u-hd-lcd-tv-8</link>
		<comments>http://www.thehipzone.co.uk/my-new-sony-kdl-40v3000u-hd-lcd-tv-8#comments</comments>
		<pubDate>Sat, 20 Dec 2008 20:42:55 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[HD LCD TV]]></category>
		<category><![CDATA[KDL-40V3000U]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[High Definition]]></category>
		<category><![CDATA[LCD TV]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/?p=8</guid>
		<description><![CDATA[I used to be a cynic about HD televisions thinking it was all a marketing con, until I actually saw one in person correctly configured.  In most shops such as Currys and Comet they simply don&#8217;t have decent source material and don&#8217;t change the default settings, which just doesn&#8217;t do the televisions any justice.
I [...]]]></description>
			<content:encoded><![CDATA[<p>I used to be a cynic about HD televisions thinking it was all a marketing con, until I actually saw one in person correctly configured.  In most shops such as Currys and Comet they simply don&#8217;t have decent source material and don&#8217;t change the default settings, which just doesn&#8217;t do the televisions any justice.</p>
<p>I had my heart set on the Sony KDL-40V3000U after seeing it online in Argos and John Lewis for £999 with a Playstation 3 included, but was really disappointed to find that both had sold out and would not be getting any more stock.  How many did they actually have I wonder?</p>
<p>Anyway, a couple of weeks later I saw the same deal in the Sony shop in the Trafford Centre in Manchester and went for it albeit £100 more expensive; plus I also agreed to buy a £40 HDMI cable.  I later found out from colleagues that this was a complete waste of money as you can get a HDMI cable for £10 and as it is a digital connection it either works or it doesn&#8217;t (at least I didn&#8217;t go for the £60 one).</p>
<p>Despite all this I have been completely gobsmacked by the television, and amazed how my old Sony 28&#8243; CRT suddenly looked like an antique.  If I were buying one again I would be looking at <a href="http://www.ledtvs.net">LED TVs</a> instead.</p>
<h3>Related Post</h3><ul class="related_post"><li>December 19, 2009 -- <a href="http://www.thehipzone.co.uk/the-trouble-with-lcd-televisions-12" title="The trouble with LCD televisions">The trouble with LCD televisions (1)</a></li><li>November 7, 2009 -- <a href="http://www.thehipzone.co.uk/8bit-or-10bit-hd-lcd-panels-9" title="8bit or 10bit HD LCD Panels">8bit or 10bit HD LCD Panels (2)</a></li><li>February 9, 2009 -- <a href="http://www.thehipzone.co.uk/banding-on-sony-bravia-11" title="Banding on Sony Bravia">Banding on Sony Bravia (1)</a></li></ul>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Writing for Online Readers</title>
		<link>http://www.thehipzone.co.uk/writing-for-online-readers-78</link>
		<comments>http://www.thehipzone.co.uk/writing-for-online-readers-78#comments</comments>
		<pubDate>Thu, 19 Jun 2008 16:37:58 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Headings]]></category>
		<category><![CDATA[Online Writing]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/?p=78</guid>
		<description><![CDATA[The Problem with Online Readers
Online readers are not tucked up in bed reading your website with a nice cup of hot chocolate with all the time in the world.   They are:

Annoyed
On-line readers are often annoyed by the struggle to find the information they need.  There are confusing menus, distracting adverts and weird [...]]]></description>
			<content:encoded><![CDATA[<h2>The Problem with Online Readers</h2>
<p>Online readers are not tucked up in bed reading your website with a nice cup of hot chocolate with all the time in the world.   They are:</p>
<ul>
<li><strong>Annoyed</strong><br />
On-line readers are often annoyed by the struggle to find the information they need.  There are confusing menus, distracting adverts and weird layouts.</li>
<li><strong>Uncomfortable</strong><br />
They may also be uncomfortable with tired eyes from staring at the screen for too long or trying to access the web on their phone.</li>
<li><strong>In a hurry<br />
</strong>Web readers are often in a hurry with a few minutes snatched during a lunch break, for example, to  find the information that they need to know.</li>
<li><strong>Confused</strong><br />
The people visiting your site are often confused as they do not know where they are.  They may not have arrived at your home page  and followed the journey you planned for them.  They could have popped up absolutely anywhere.</li>
</ul>
<h2>How to Write Online</h2>
<p>To address the problem outlined above you need to consider the following when writing for the web:</p>
<ul>
<li><strong>Appropriate Headings and Summaries</strong><br />
These must accurately reflect the content and include the either the key message or a summary of the article.</li>
<li><strong>Use Plain English<br />
</strong>Your sentences should be short, jargon free with a simple structure.  For example:</li>
<blockquote><p>&#8220;It would be appreciated if all those who choose to comment on this post would be create a Gravatar for themselves.&#8221;</p>
<p>Compared to</p>
<p>&#8220;Commenters please create an avatar using <a href="http://www.gravatar.com">Gravatar</a>&#8220;</p></blockquote>
<li><strong>Gain Credibility and Trust<br />
</strong>Your readers are sceptical as they know that anyone can create a web site in a matter of minutes.  You need to build credibility and trust with your audience.</p>
<ol>
<li>Provide the author&#8217;s name and information about the author</li>
<li>Make sure there is real address, e-mail address and phone number</li>
<li>Write material that is factually correct.</li>
<li>Use all the tips in this guide.</li>
<li>Every single page needs to tell the reader who owns the website and what the purpose of the page is.  Remember a visitor may pop up anywhere on a web site and will not always start from the home page.</li>
</ol>
<p>You also need to consider other areas that are nothing to do with writing.  These include the site design, layout and ease of navigation.</li>
<li><strong>Help Skim Readers<br />
</strong>The majority of reader will skim a page first.  If you have an article which is three hundred words of dense text, then the chances are they will hit the back button.  Remember your site is just one click away from the rest of the web.   To help skim readers you should provide clear headings,  summaries, break up the text into paragraphs with meaningful subheadings and use link formatting that stands out.</li>
<li><strong>Search Engines</strong><br />
To help people searching the web you should write unique content and restrict each page to a specific topic.  This will help the search engines to categorise your page and help the searcher find what they expected.  Content is an important aspect of <a href="http://www.thehipzone.co.uk/search-engine-optimisation-seo/">search engine optimisation</a>.</li>
<li><strong>Accessible Content<br />
</strong>Accessibility is about making your website available for any reader regardless of their abilities, disabilities or the device they are using to access your site.  Not everybody is using that latest version of Internet Explore and not everyone has 20:20 vision.    This is quite a big area which I will cover later, but from a writing perspective you should check that your pages look OK in a variety of different web browsers with a variety of different window sizes.</li>
<li><strong>What Next<br />
</strong>On many pages you will just expect a reader to read the content, but what then.  Think about what might be an appropriate next action.  Suggest some more pages to read, suggest they buy a product or service, fill in a form, or perhaps make  a comment.<strong> If you liked this article or have anything to add, leave a comment below : )</strong></li>
</ul>
<h3>Related Post</h3><ul class="related_post"><li>No Related Post</li></ul>]]></content:encoded>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Networking for Success</title>
		<link>http://www.thehipzone.co.uk/networking-for-success-77</link>
		<comments>http://www.thehipzone.co.uk/networking-for-success-77#comments</comments>
		<pubDate>Sun, 08 Jun 2008 09:43:17 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/?p=77</guid>
		<description><![CDATA[Like in the real world, assuming the Internet is not part of the real world, networking is vital to making it as an entrepreneur.   
Networking is essentially making friends for mutual success and like in the real world there are some people who are cheats and exploit these relationships without giving much back [...]]]></description>
			<content:encoded><![CDATA[<p>Like in the real world, assuming the Internet is not part of the real world, networking is vital to making it as an entrepreneur.   </p>
<p>Networking is essentially making friends for mutual success and like in the real world there are some people who are cheats and exploit these relationships without giving much back &#8211; luckily it is usually quite easy to spot people like this.</p>
<p>I would recommend finding a forum in your sector and joining it, but think about what you want to get out of it and what you can give back.  For UK webmasters I would recommend a webmaster forum that I am a member of <a href="http://forums.ukwebmasterworld.com/members/tb987.html">UKWebmasterWorld</a> and of course this blog is a community too with <a href="http://www.mybloglog.com/buzz/community/searchenginemarketing-thehipzone/">six (wow) members</a>.  Be warned, dropping a comment on a forum or a blog with the sole purpose of prompting you or your site and never visiting again is “cheating” and a form of spam, remember to give something back.    </p>
<p>Of course there are now the social networks that support your real world networks and bridge the gap between the real and the avirtual, the two bigs ones in the UK are facebook.com and linkedin.com</p>
<h3>Related Post</h3><ul class="related_post"><li>May 17, 2008 -- <a href="http://www.thehipzone.co.uk/seo-102-social-networking-73" title="SEO 102: Social Networking">SEO 102: Social Networking (5)</a></li></ul>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SEO 102: Social Networking</title>
		<link>http://www.thehipzone.co.uk/seo-102-social-networking-73</link>
		<comments>http://www.thehipzone.co.uk/seo-102-social-networking-73#comments</comments>
		<pubDate>Sat, 17 May 2008 12:22:38 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/?p=73</guid>
		<description><![CDATA[I am not an epxert on social networking from an internet marketing perspective, but I came across someone that is spending a small fortune doing it  and who is  now my friend on digg.com &#8211; it is none other than Barack Obama (I nearly wrote Osama then, probably would have resulted in black helicopters circling [...]]]></description>
			<content:encoded><![CDATA[<p>I am not an epxert on social networking from an internet marketing perspective, but I came across someone that is spending a small fortune doing it  and who is  now my friend on <a href="http://digg.com">digg.com</a> &#8211; it is none other than Barack Obama (I nearly wrote Osama then, probably would have resulted in black helicopters circling my house).  I doubt he will every accept my offer of friendship : (</p>
<p>Anyway, this is  his <a href="http://digg.com/users/ObamaforAmerica">Digg</a> site, notice all the links to his other social network  sites &#8211; Facebook, Flickr, Myspace etc.  Should be easy enough to copy.</p>
<h3>Related Post</h3><ul class="related_post"><li>June 8, 2008 -- <a href="http://www.thehipzone.co.uk/networking-for-success-77" title="Networking for Success">Networking for Success (2)</a></li></ul>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>SEO 101: Google Adwords Top Tips</title>
		<link>http://www.thehipzone.co.uk/seo-101-google-adwords-top-tips-72</link>
		<comments>http://www.thehipzone.co.uk/seo-101-google-adwords-top-tips-72#comments</comments>
		<pubDate>Fri, 16 May 2008 23:40:56 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/?p=72</guid>
		<description><![CDATA[Google Adwords is the system used to power the sponsored text ads returned by Google when you do a search. These are the highlighted ads that sometimes appear above the organic results and more usually to the right of them down the side of the page. It is also the system used to provide contextual [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span lang="EN-GB">Google Adwords is the system used to power the sponsored text ads returned by Google when you do a search.<span> </span>These are the highlighted ads that sometimes appear above the organic results and more usually to the right of them down the side of the page.<span> </span>It is also the system used to provide contextual adverts on literally millions of websites globally – these are usually text ads, but more recently Google has allowed advertisers to use banners and video adverts in these slots.<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-GB"> Adwords is an extremely effective way to market your web site online and get immediate results and it only costs £5 to get started.<span> </span>However, care needs to be taken as it is possible to blow an enormous amount of cash if you are a newbie and configure your campaigns incorrectly – you have been warned.<span> </span></span></p>
<p class="MsoNormal"><span lang="EN-GB"> This short guide will provide you with ten top tips for managing your Google Adwords campaign.</span></p>
<ol style="margin-top: 0cm;" type="1">
<li class="MsoNormal"><span lang="EN-GB">Set a daily budget,<span> </span>this      is a safety valve and will stop your campaign costing you a small      fortune.<span> </span>Start small say £10 per      day.</span></li>
<li class="MsoNormal"><span lang="EN-GB">Remember you have to bid for position, so set a cost per click that gets you above the fold i.e. in the top 5 otherwise you will get very few clicks.<br />
</span></li>
<li class="MsoNormal"><span lang="EN-GB">Measure conversion rates.<span> </span>The Adwords system provides a small piece of code that you can put      on your website to measure conversions and will give you a cost per      conversion.  It is even better if you can work out the value of a conversion.<span> </span>You can also integrate      this with Google Analytics, but that is the subject of another post me      thinks.<span> </span></span></li>
<li class="MsoNormal"><span lang="EN-GB">Target<a title="External link to Wikipedia" href="http://en.wikipedia.org/wiki/The_Long_Tail"> Long Tail keywords</a>.<span> </span>According to the <a title="External link to Adwords" href="https://adwords.google.com/select/KeywordToolExternal">Adwords system</a> it will      cost you £3-£6 to get your site in the top three for “Home Information Packs” and several visitors per day,      but this search “cheap home information packs” will be much cheaper per click, more targeted      and will convert better if it is applicable to you.<span> </span>The volume of searches and traffic will      be much lower though (too low for Google to provide useful data), the other thing to consider is the geographic terms      such as “Home Information Packs Bolton”</span></li>
<li class="MsoNormal"><span lang="EN-GB">Optimise your titles and your descriptions.<span> </span>You should create multiple ads for each      keyword you are bidding on.<span> </span>Click      through rates improve by including the keyword in the title, description      and the URL as these are highlighted when the search results are      changed.<span> </span>You can automate this by      using this curly brackets in the title and descriptions to return the search term e.g. try {KeyWord: Home Information Packs}<span> as the title.<br />
</span></span></li>
<li class="MsoNormal"><span lang="EN-GB">Optimise your landing page.<span> </span>Many people do not realise that Google monitor the relevance of the      landing page.<span> </span>For example, if you      are bidding on the keyword “Home Information Packs” and the landing page      is about Energy Performance Certificates you are going to pay more per      click for a given position.<span> </span>This might involve the      creation of specially written landing pages.</span></li>
<li class="MsoNormal"><span lang="EN-GB">More advanced users may want to experiment with a/b testing.  This allows you to set multiple landing pages and compare which converts visitors to customers the best.<br />
</span></li>
<li class="MsoNormal"><span lang="EN-GB">Use the Adwords data to feed into your organic search engine      results.  If a keyword is converting well for Adwords start optimisting your web site for these words to improve your organic rankings and to reduce the cost per click &#8211; remember point 5.<br />
</span></li>
<li class="MsoNormal"><span lang="EN-GB">Apply the your knowledge to alternative contextual advertising      systems such as Overture, MSN, Mirago and Miva.<span> </span>(I have found the conversion rates for      the last two to be poor) </span></li>
<li class="MsoNormal"><span lang="EN-GB">A significant number of clicks will be fraudulent clicks, so      consider installing click fraud monitoring scripts.<span> </span>I have managed to get money back from      Google using these scripts.</span></li>
<li class="MsoNormal"><span lang="EN-GB">Try to calculate a value for each conversion and adjust your      budgets accordingly.<span> </span>E.g. If you are      making £100 and spending your £10 daily budget by lunchtime, consider increasing it.<span> </span></span></li>
<li class="MsoNormal"><span lang="EN-GB">Monitor at a keyword level and adjust your bids accordingly.<span> </span>Consider removing poor performing      keywords.</span></li>
<li class="MsoNormal"><span lang="EN-GB">Compare conversion rates between the content network ads and the      Google search results ads.</span></li>
<li class="MsoNormal"><span lang="EN-GB">Some will create a whole site excluded from the orangic results just for adwords traffic as it makes it easier to measure conversion.  These kinds of sites would use different e-mail addresses and different phone numbers to faciliate this.<br />
</span></li>
</ol>
<p>Good luck &#8211; let me know how yo get on.</p>
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		<item>
		<title>HTC Touch Dual</title>
		<link>http://www.thehipzone.co.uk/htc-touch-dual-60</link>
		<comments>http://www.thehipzone.co.uk/htc-touch-dual-60#comments</comments>
		<pubDate>Sat, 03 May 2008 23:08:45 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[HTC Dual Touch]]></category>
		<category><![CDATA[HTC Dual]]></category>
		<category><![CDATA[Phones]]></category>

		<guid isPermaLink="false">http://www.thehipzone.co.uk/?p=60</guid>
		<description><![CDATA[I was planning to pay Orange £20 and unlock my Nokia N95 for use on another network.  I had decided to move to T-mobile as they have something called Web&#8217;n'Talk which gives you unlimited internet access for £7.50 per month.  Orange didn&#8217;t have anything similar, well that&#8217;s what I thought.  When I [...]]]></description>
			<content:encoded><![CDATA[<p>I was planning to pay Orange £20 and unlock my Nokia N95 for use on another network.  I had decided to move to T-mobile as they have something called Web&#8217;n'Talk which gives you unlimited internet access for £7.50 per month.  Orange didn&#8217;t have anything similar, well that&#8217;s what I thought.  When I phoned them up to tell them what I wanted to do they put me through to the retention department who told me they could give me 250mb of data per month (more than enough for mobile access) and any new phone I wanted.   I really wan&#8217;t expecting that, but after a bit of indecision I decided to go for the HTC Dual Touch &#8211; and I must admit I have been really pleased with the phone.  There are some niggles, but that is mostl because I am really fuzzy.  I&#8217;ll write about these in a later post.</p>
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		</item>
		<item>
		<title>Squidoo and Zimbio</title>
		<link>http://www.thehipzone.co.uk/squidoo-and-zimbio-52</link>
		<comments>http://www.thehipzone.co.uk/squidoo-and-zimbio-52#comments</comments>
		<pubDate>Sat, 19 Apr 2008 10:44:22 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Linkbuilding]]></category>
		<category><![CDATA[Squidoo]]></category>
		<category><![CDATA[Zimbio]]></category>

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		<description><![CDATA[There is a lot of interest in Squidoo and Zimbio in the webmaster community and many people have been busy, including myself creating lenses and wiki magazines &#8211; what Squidoo and Zimbio call pages/sites.  The reason webmasters are doing this is because of they provide some backlinks to your site and may provide traffic.  Additionally, [...]]]></description>
			<content:encoded><![CDATA[<p>There is a lot of interest in Squidoo and Zimbio in the webmaster community and many people have been busy, including myself creating lenses and wiki magazines &#8211; what Squidoo and Zimbio call pages/sites.  The reason webmasters are doing this is because of they provide some <a href="http://www.thehipzone.co.uk/seo-101-link-building/">backlinks </a>to your site and may provide traffic.  Additionally, some people are actually making money out of them.  Squidoo for example has a revnue share scheme where it redistributes Asense income to lensmasters (page authors) or to charity, you can also put your own affilaite links on the pages you create.  The great thing is they only take a few minutes to create.  Here are some examples:</p>
<p>Squdioo <a href="http://www.squidoo.com/home-information-pack">Home Information Packs</a> lens  and my <a href="http://www.squidoo.com/SEOLesson">SEO</a> lens.  This is my Zimbio <a href="http://www.zimbio.com/Home+Information+Packs">HIPs</a> site.</p>
<p>Have a play and let me know what you create.</p>
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