Search Engine Marketing
Squidoo and Zimbio
There is a lot of interest in Squidoo and Zimbio in the webmaster community and many people have been busy, including myself creating lenses and wiki magazines - what Squidoo and Zimbio call pages/sites. The reason webmasters are doing this is because of they provide some backlinks to your site and may provide traffic. Additionally, [...]
19Apr2008 | Tony | 1 comment | Continued
Webmaster Tools
The major search engines Google, Yahoo and MSN all provide some really useful tools for webmasters.
Google
Google Webmaster Tools allows you to see problems Google has identified with your site, upload site maps and most importantly of all allows you to see what keywords are returning your website in the Google search engine results and which [...]
SEO 102: No-follow links
I mentioned before that many blogs and indeed directories use “nofollow” on outbound links to prevent link juice flowing away from their site. These are quite easy to spot in the HTML code by looking at the link code to see if there is a rel=”nofollow”. However, this may be quite daunting [...]
7Apr2008 | Tony | 4 comments | Continued
SEO 101: Domain Names
First off, the domain name for this site is terrible, so this really is a case of ‘do as I say (not as I do)’.
From a search engine optimisation perspective it is advantageous to get your keywords into your domain name as this will help your rankings and it helps the users too. For [...]
SEO 102: Evaluating Web Directories
Google tell us that directories are a good for promoting your website online.
Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.
The problem is they only specifically mention two; the Open Directory project and Yahoo!. Both are very hard to get listed in, [...]
