Search Engine Marketing
SEO 102: Evaluating Web Directories
Google tell us that directories are a good for promoting your website online.
Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.
The problem is they only specifically mention two; the Open Directory project and Yahoo!. Both are very hard to get listed in, [...]
SEO 101: Headings
As the name suggests these are the headings within the content of the website and there are two ways of creating them. From a search engine optimisation perspective there is a right way and a wrong way of creating headings. The right way will improve your rankings if you include your target [...]
6Mar2008 | Tony | 0 comments | Continued
SEO 101: Meta Keywords and Descriptions
We have already discussed the importance of titles which is defined in the head of a web page along with the page description and keywords. These are the meta description and the meta keywords.
The meta description as the name suggests should describe the contents of your web page and is another opportunity to include [...]
SEO 101: Anchor Text
I wrote previously about the importance of link building but I didn’t say anything about ‘anchor text’. This is the word or words used in the hyperlink e.g. ‘link building‘ is a hyperlink and the words “link” and “building” are what is know as the anchor text. Got it? These are extremely [...]
3Mar2008 | Tony | 8 comments | Continued
Keyword Arbitrage
I thought this might be useful to those wanting to try keyword arbitrage. From the Wikipedia “In economics and finance, arbitrage is the practice of taking advantage of a price differential between two or more markets: a combination of matching deals are struck that capitalize upon the imbalance, the profit being the difference between [...]
29Feb2008 | Tony | 1 comment | Continued