It must be said that the recent Sony advertising campaign for Sony Brava’s has been excellent. Ellie Lovell asks whether the “Colour like no other” campaign would make you buy a Sony Bravia – for me the answer is no, as I like many “geeks?” these days will always check the web and dig around in the long tail for verification. In the case of my purchase of a Sony Bravia KDL-40V3000U I lurked around at avforums to get the confirmation I needed.

It turns out that the colour is great, but like many LCD TVs there are shortcomings and when I see marketing statements such as “Sony Bravia HD1080 TV’s can output sources in their full glory” I can’t help think that this is not exactly true, and should be qualified. “Sony Bravia HD1080 TV’s can output sources in their full glory unless the scenes are dark, you are watching fast-paced sport or there are major colour gradients on screen”