Link Building

Marketing articles you have written is probably one of the best ways to get hundreds, if not thousands of one-way back links to your site from all across the Internet, not just from the article directories that you submitted them to. Article marketing helps with your websites optimisation as well so be sure to include this added value in as you decide how much time you plan to spend on writing articles. Of course it takes a little bit of time to write articles for this purpose, but you must look at is as an investment for your future and the benefits it will bring to your site. The articles don’t have to be like the loooong essays we used to write in school, when you are the author, you’re in control. Your article could be about your own opinion on a subject or just you simply telling the world about one of your own experiences or pretty much about anything you like!! (within reason of course).

The trick to getting the hundreds of back links is to write articles that have information in them that is new and fresh to readers. Everyone in your niche will want to use your good article on their site or blog and will in turn be giving you the link love we all need to help us rank better with our websites.

It’s Only As Hard As You Make It?

The chances are the products or service you are trying to sell or the reader base you are trying to grow will relate to what you already know and you will be able to just sit down and start typing an article out. When you get started writing your article, you’ll see the article take shape and come to life and can easily spruce up any areas of it that you see necessary as you write. Even if you’re not sure where you want to put a certain sentence but you know you want it included somewhere in your article. Type it out on the page before you forget it and build on it. Think of what else needs to be introduced before and after the sentence and soon you will have a well thought out article to start article marketing.

The way I write articles is pretty simple. Think of it as making a cake. You add layers to build up the cake right? Well the same principal applies with writing an article. Sure, you may go and edit it a few times to get it the way you want it but that’s only natural. Even the best authors have to go and change words about.

Become Established

You can make yourself appear to be an expert even if it is your very first article. Just because you know it’s your first article on the subject doesn’t mean anyone will know. Take a look at Ezine Articles, they give you an expert author status with your first published article so readers who found your article by searching Google are naturally going to want to go to your website as soon as they see you have one at the end of your article. You could turn that visitor who found your topic on the article directory into a RSS subscriber to your blog just because they like you and believe in what you are writing about.

Give your article the edge by putting a controversial spin on your writing that you use for article marketing to get some controversy going. Using your articles to spark the interest of readers is the best way to get someone to your blog to make a comment, and you can bet they will tell someone about it, which is all free advertising for you and your blog or website. This could be considered as “Link Bait”

When I say add a little controversy, I don’t mean writing an article slating someone or something that is Taboo. That could literally come back to haunt you in a bad way.

Article Targeting

If you are doing or planning on doing affiliate marketing, take the time to write an article on each of the products offered so that you can gain the links from those pages and to let people know that they can buy the products directly from you. Buy the product if you have to so that you can write a review of it to submit to article directories. Again, these are easily spun up to make a few articles that you can submit to the top article directories. Remember if people like you, they will want to buy the products and services they need from you instead of going elsewhere.

I once owned a “TV Blog” where I literally just wrote reviews on the TV’s that were out at that time. You would be amazed on how influential I was with people buying TV’s. It got to the point where I would literally have TV manufacturers call me up to ask me if I wanted to test a new TV for 30 days or so.

Can’t Write, Won’t Write?

If you are simply poor at writing, don‘t give up on article marketing just yet!! There are loads of ways to gain exposure from articles without you having to lift a finger. Just find someone else to do it! If you find yourself having mental blocks for words or you find that it is just to time consuming for you to do it, hire a ghostwriter who will do all the work for you. All you have to do is proofread it before submitting and come up with your own resource box. You can always take the ghostwriters copy and add to it if you want more information in the article. You can put in anything you would like but at least you have the ghostwriter’s work to start with similar to an outline, except most of it has already been written.

There are loads of excellent freelance writers out there and just for 2 or 3 pence per word who will write a really good article for you as a starting point. You can find these people pretty much anywhere, in forums, project sites like Guru.com and so on. You don’t even have to tell them what you will be doing with the copy they will be doing for you, you just need to have them write it and then tweak it for article marketing at will.

Syndication Tips

How many article submission sites should you submit to? Well that depends on how well your content is written. If you have excellent content you will only need to submit it to the most popular directory for your targeted niche and you will be given loads free links from the other webmasters and bloggers that like your content. The best thing to do is only submit each article you write to one article directory like ezinearticles.com or whatever one you prefer to use.

If you want to submit the article to more than one directory, you can always take your one article and spin it up so that it offers unique content in a different way and with different phrases. It’s not that hard to take one article and quickly turn it into 5 or 6 really good articles all with different outlines and wording. Then you can continue on writing articles on the other areas of your niche and do the same with them.

Topic Ideas

Look at your site and decide what pages you want to get more traffic to and write about whatever that page is about. It’s not hard to come up with ideas and topics for articles when you look over your website to see what information you are offering your readers there. Just elaborate on one of your products/services or tell some “teaser” information to get them to click on your resource link for more good quality information on the subject.

Don’t stop Writing

Never stop writing articles for marketing purposes. As you add new pages to your website or blog, write an article about it to submit to the article directories. This is the best way to stay on track with your article marketing and you should always have good information inside your article and on your site as well. You’ll soon find many of those people who found your article and then clicked through to your site will become regular readers who have bookmarked your site or subscribed to your RSS feed.

Read more from Kingpin on his search engine marketing blog.

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