The Hip Zone » SEO Tips http://www.thehipzone.co.uk Technology and the Internet Sun, 20 Dec 2009 19:54:01 +0000 http://wordpress.org/?v=2.9 en hourly 1 SEO 101: The Importance of Titles http://www.thehipzone.co.uk/seo-101-the-importance-of-titles-23 http://www.thehipzone.co.uk/seo-101-the-importance-of-titles-23#comments Thu, 21 Feb 2008 21:02:35 +0000 Tony http://www.thehipzone.co.uk/seo-101-the-importance-of-titles/ Try any search on Google and you will notice something that all the top ten listings have in common. Did you spot it? Generally speaking most of the results will contain the search term in the title. For example, try this search “Home Information Pack” on Google. The first entry returned has “Home Information Pack” as the page title. Simply by putting your target keywords into the titles of your pages you will improve your rankings. It is as easy as that.

To save you having to do this search yourself, here is the first result currently returned:

google-results.gif

Additionally, you should think about what keywords you are targetting on each page and reflect this in the title of the page you have about 60 characters to play with; if you go over this you risk your title being truncated in the search results. It is a very common mistake to use the same title on every page.

If you are not sure what the title is it is what is diaplayed at the top of the browser window:

title.png

It is also used as the default text when a visitor adds your site to their favourites, which they will all do of course, so you should try to inlude your site name n there too.

Most web publishing systems will allow you to configure this somewhere whether you are using Dreamweaver or a content management system. It is configured in the ‘head’ section of a HTML page using the title tag <title>Appropriate Title</title>

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